THYPER STUDIO
A true payoff
2022. I have been working together with Cristina and Giuseppe, with their agency Thyper Studio, for more than a year. One of those agencies set up by a group of professionals who, after making their bones, realized they wanted to base their work on relationships, not commissions. I have a deep affinity with them.
As the brand identity took on more defined contours, they asked me to work on a payoff to represent it.
An accessible boutique
The agency takes the form of a boutique, but not the fancy kind, an accessible place. The specialty: content, but especially its ethics in communication and working relationships.
Plus, there is a desire to design ad hoc merchandising to strengthen its brand communication (e.g., with TH).
.png)
True content studio
True, from the dictionary:
1. being what exists, rather than what was thought, intended, or stated
2. sincere or loyal
3. fitted or positioned accurately.
The choice of this adjective is meant to emphasize a vocation: the ethics, genuineness, and social intentions of the agency.
In merchandising, Thyper's TH can be contained in truth, for example. After all, brand truth is the Pandora's box of every brand; it is up to the agency-boutique to bring it to light, the right way.