HAVAS MEDIA

Will be April Fool's Day?

2019. Meaningful Brand is the brand study area of the Havas Media Group agency. That year they would release new research. The desire? Launch it for April Fool's Day; the need? Getting noticed.

On April Fools' it happens that unlikely products are promoted. To stand out in the masses, I wanted to create reasonable doubt in the readers' minds: I took a piece of information from the Meaningful Brand research that was a bit bizarre and turned it into a headline.