HAVAS MEDIA X CIRFOOD
Qubì
2021. Qubì is the new modular corporate food service from a brand that has known its stuff for 30 years. What does modular mean? It adapts to the company, both in terms of space and cost, but also to the worker's need for flexibility.
The copy strategy
Take a look at the headline. The repetition of space adds to the alliteration of z, making music in the delivery of this phrase. Why does the repetition hold up in this case? Because two identical words correspond to two different connotations (both metaphorical and physical space).
The tone of voice? For this B2B communication, I went beyond corporate so that it would really resonate in the minds of the audience.
Credits:
Copywriting: Micaela Tedeschi
Graphic Design: Havas Media
Brand: Cirfood