THYPER STUDIO X BONIFANTI
We know something about slowness
2021. Bonifanti is a company that makes mother yeast the cornerstone of its products, both panettone and colomba. The reason is simple: they have been using the same yeast, since 1932. Much more than a family recipe. To keep it alive, this recipe, and to always offer baked goods of genuine quality, the company uses scientific studies. It is thanks to these that it has managed to create a fresh panettone that takes full advantage of the preservative capacity of sourdough, balanced with honey and sugar, which are natural preservatives. Hence the need to communicate the new product at the most important trade fair in the industry: TuttoFood.
A beautiful story, a beautiful card
In the story of this panettone I caught a common point: the number 3. So it became the fixed point of this communication, both for aesthetes and people who love to read intense stories.
Credits:
Copywriting: Micaela Tedeschi
Graphic Design: Thyper Studio
Brand: Bonifanti