I'm a copywriter since 2015. Before then, I was looking for my craft, then I landed in an agency and everything became clearer - but not easier: between art directors, strategists and project managers, I gained experience. And a few years later I joined a company. Today I am Velasca's copywriting team leader and work with companies and agencies.

I've been seeing beauty roughly since I started this job, or maybe even before, just long enough to become aware of my whys. The fact is that I have, so to speak, an easy enthusiasm-when the cappuccino froth comes out just right, I turn into a star-eyed emoji; in short, It takes very little. I see beauty in a street corner, in a gesture, in a word. Imagine how immense it is for me to know the stories behind a brand; to be able to portray them by joining the dots of values and goals, to turn rational intentions into passionate connections with the public; making them accessible with more inclusive communication.